Thursday, August 9, 2012






Make Your Live Event Look 
Like a Rock Concert






Even in the age of world-wide instant hyper-connectedness, we still have good old-fashioned meetings every once in a while.  These may be something small with only a few people, or something really big with hundreds or thousands of people.  Most every meeting does have a stated purpose:  win new customers, convince the sales force to work harder, get employees on board with new programs, introduction of new company policies…the list is endless.

When you get all these important people in the room at once, take a little time and think about how best to win them to your way of thinking.  Here are a couple of thoughts:

  • What is the value of getting as many people as possible won over?
  • How much does their “buy in: mean in real dollars?
  • How much would you invest to win them over?
  • Is their adoption of your ideas important?  If so, how far would you go to sell them?


After you answer these questions, you can get an idea of how much effort you need to put forth.

Videos are always a good motivator in that setting as well a myriad of new technologies to really drive up the “wow” factor.  Here is a video on some new technology that allows 3D mapping on to surfaces – like buildings, people, objects, set pieces in an arena, trade show booth, etc. 


There is no limit to how much you can do in a live event.  From big name rock bands, to flying saucers, to pyro technics, and broadway caliber theatrical staging.  There are companies who specialize in corporate live events.  These guys keep up with the new technology and can explain the value of it…or call us.  We can help bridge the gap between you and these uber-techno presentation elements and help you make sense of it all.

David and Kathryn Seay are video producers in the Dallas Fort Worth area

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