Video: 

It is more important 

for business than ever.

The use of video, particularly mobile video is increasing at an astonishing rate.  What does this mean for businesses?  For one thing, using video in a corporate marketing effort is becoming even more critical to communicate with the mobile client base.  The stats have implications for both retail and b2b businesses.

Here are some interesting statistics as they relate to video in business:

Source: Cisco

• Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011.

• Two-thirds of the world's mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. Mobile video has the highest growth rate of any application category measured within the Cisco VNI forecast at this time.

• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row. The 2010 mobile data traffic growth rate was higher than anticipated. Last year's forecast projected that the growth rate would be 149 percent. This year's estimate is that global mobile data traffic grew 159 percent in 2010.

• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010. The amount of mobile data traffic generated by tablets in 2015 (248 petabytes per month) will be approximately equal to the total amount of global mobile data traffic in 2010 (242 petabytes per month). The same will be true of M2M traffic, which will reach 295 petabytes per month in 2015.

SOURCE: RealSEO 

• Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites

• Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)

• 95% of smartphone users have looked for local information

• 88% of these users take action within a day, indicating these are immediate information needs

SOURCE: Various

• There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)

• With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)

• Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)

• Dell credits video with reducing service call volumes by 5%. Virgin Mobile expects video to reduce call volumes by 14% in 2011. (The Australian, December 2010)

• Discovery Channel increased video streams 123% by properly implementing video sitemaps. (Discovery Digital Media, 2010)

• Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)

• Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)

• Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)

FACT:

Mobile video and social media are increasing at a dramatic pace. 

Companies are increasing their use of video to:

• Build and define image
• Control messaging
• Search Engine Optimization
• Increase sales
• Decrease customer issues

Want to learn more?  Talk to a real live human being, call us at David Seay Productions.  972 516 8868.  We’re here to help.

David and Kathryn Seay are video producers in the Dallas/Fort Worth area

Davidseayproductions.com