It's tempting, but don't do it!
With the advent of smart phones, we have all become walking video production facilities. Our phones shoot, edit, and upload video quite easily and for some things that’s great. If your kid scores the winning goal at soccer, if there is a really cool surprise party you want other friends to see, or if something so cool happens in front of you - by all means shoot like the wind!!!!
If however, you start planning to shoot a video - a company video for instance -and a smart phone is your camera of choice, do yourself a favor and rethink that approach. These devices are not meant for such an application. Your video will look like it was shot on a phone, and will project the message of “cheap.” Certainly not what any respectable business should want.
If you need to do a super quick e-mail blast to your employees about a particular company situation, then a smart phone video would work fine because that info is disposable and for a utilitarian purpose only. But under no circumstance should you EVER send anything like that to a client. When you send them any video content, hire a professional to do it, show them that you respect them, and don’t want to make them watch a company marketing piece that is sub-par.
David and Kathryn Seay are video producers in the Dallas Fort Worth area.
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