Social media is here
in a BIG way, and it’s here to stay.
What does this mean to you and your business? Social media is simply another tool to
help sell your brand, and it’s a good one.
It’s estimated that for a small company to run a social
media strategy it will take about 30 hours of work per month. But if you don’t have a dedicated person
to handle your social media, who has that kind of extra time in their
schedule? Here’s something you can
do with social media, that will get you in the game without a huge investment
of time:
Produce a good video and put it on your company home page, YouTube, and Vimeo. That, in and
of itself will increase your SEO score by 50x, and establish a good visual
branding presence.
Since video is such a powerful branding tool, produce a good
one. Hire an experienced producer
with a proven track record. However, if you are
considering doing the video yourself, you’ll likely do more harm than good by
branding yourself with an unpolished “home-made” image.
David and Kathryn Seay are video producers in the Dallas Fort
Worth area.
