Friday, July 15, 2011

Video Branding

If you could sum up in one word the most important marketing element today, that word would be: BRANDING.  It's critical for businesses and individuals to establish and maintain their own brands.

Here are 3 good ways to define your brand using video:

1. Produce a decent video of yourself to publish to your own website, YouTube, and Vimeo.  Don't get your cousin or your son to do it either, especially if it's for your business.  If you end up with a crummy video you will brand yourself as cheap, despite the great things you might have to say.

2.  Put a link to your video on all of your e-mails.  Periodically publish the link on FaceBook, LinkedIn, and Google

3.  When great things happen to you or your business, update the video.  Then repeat steps 1 and 2.

Now get out there and brand yourself...before your competition does it for you.

Take care,
Dave

David Seay is a video producer based in Plano, Tx.

www.davidseayproductions.com