Corporate Video - Quality Counts, AGAIN

                      

Hands down, YouTube is one of the most important marketing tools ever invented. 

It’s so easy to quickly publish videos to your YouTube channel that anyone can do it.  That’s also its biggest pitfall.  Let me explain.  Almost every computer built in the last 10 years has come with a video editing program.  HD cameras are inexpensive and readily available, so put 2 and 2 together and you get a huge group of people making their own videos.  If you are doing your kid’s soccer game, a birthday party, or an artistic endeavor of your own, I say “GO FOR IT!”  Have fun with it, experiment, play, and express yourself with this wonderful and powerful set of tools. 

If, however, you decide to produce a video for your company - I strongly recommend that you give that job to a professional.  An experimental, homemade video can actually hurt you more than help you.  A video is the single most powerful way to showcase your company’s brand.  A quality video projects a quality brand; an amateur video projects an amateur brand.  Always remember: Quality counts!!!!

We are happy to say that finally companies are starting to realize this. Calls are coming in from customers who want videos that are better than “something we'd do in house.” The DIY nature of producing videos is slipping, and people are realizing that a quality video does pays off. 

Let me say it again “Quality Counts”.

David and Kathryn Seay are video producers in the Dallas Fort Worth area.

davidseayproductions.com

Video: 

It is more important 

for business than ever.

The use of video, particularly mobile video is increasing at an astonishing rate.  What does this mean for businesses?  For one thing, using video in a corporate marketing effort is becoming even more critical to communicate with the mobile client base.  The stats have implications for both retail and b2b businesses.

Here are some interesting statistics as they relate to video in business:

Source: Cisco

• Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011.

• Two-thirds of the world's mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. Mobile video has the highest growth rate of any application category measured within the Cisco VNI forecast at this time.

• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row. The 2010 mobile data traffic growth rate was higher than anticipated. Last year's forecast projected that the growth rate would be 149 percent. This year's estimate is that global mobile data traffic grew 159 percent in 2010.

• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010. The amount of mobile data traffic generated by tablets in 2015 (248 petabytes per month) will be approximately equal to the total amount of global mobile data traffic in 2010 (242 petabytes per month). The same will be true of M2M traffic, which will reach 295 petabytes per month in 2015.

SOURCE: RealSEO 

• Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites

• Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)

• 95% of smartphone users have looked for local information

• 88% of these users take action within a day, indicating these are immediate information needs

SOURCE: Various

• There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)

• With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)

• Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)

• Dell credits video with reducing service call volumes by 5%. Virgin Mobile expects video to reduce call volumes by 14% in 2011. (The Australian, December 2010)

• Discovery Channel increased video streams 123% by properly implementing video sitemaps. (Discovery Digital Media, 2010)

• Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)

• Rich media ads containing video increase purchase intent by 1.16% and drive success more than four times that of Flash animation. In addition to the increase in purchase intent, video ads appear to increase consumer brand loyalty. Viewers favored a brand 2.30% more when exposed to rich media with a video ad opposed the tiny 0.15% increase simple Flash animation experienced. (DoubleClick, The Brand Value of Rich Media Ads, June 2009)

• Consumer packaged goods firm Reckitt Benckiser found that online video delivered a 6% increase in in-store sales. (Reckitt Benckiser / Nielsen, May 2010)

FACT:

Mobile video and social media are increasing at a dramatic pace. 

Companies are increasing their use of video to:

• Build and define image
• Control messaging
• Search Engine Optimization
• Increase sales
• Decrease customer issues

Want to learn more?  Talk to a real live human being, call us at David Seay Productions.  972 516 8868.  We’re here to help.

David and Kathryn Seay are video producers in the Dallas/Fort Worth area

Davidseayproductions.com 

Trade Show Video

A tradeshow floor is a noisy and chaotic place because everyone is trying to do all they can to attract people to their booth. 

As video producers, we have produced countless videos for trade shows and have come up with 3 basic approaches that work best in this environment:

Attractor:
This video is designed to be a visual stunner with lots of cool motion graphics, footage, quick cuts, and high-impact company visuals. Its purpose is to get people’s attention and bring them into your booth to see what you have to offer

Perfect Pitch:
In this approach, a video plays in a continuous loop and serves as a background while you discuss what is on the screen. This way the presentation stays on course every time.

Message:
Since people tend to wander about in a trade show, it’s not uncommon for them to pass your booth multiple times during the show. This video plays short 20 second clips so that when people walk by they are exposed to multiple message
s about your company or product.

Here is a link where you can see examples of these three approaches: http://www.davidseayproductions.com/trade-show-videos.htm

David and Kathryn Seay are video producers in Dallas, Tx.

www.davidseayproductions.com