Corporate Video: Important Information to Know

WEBSITE VIDEOS: 


Dos and Don’ts

Despite the laundry-list appearance, this is all information you need to know.  And you might even be surprised by some of it.

• A website with a video scores 50 times better in a Google search than a website without video.

• Social media is a worldwide force where video plays a significant role.  Every business needs to have an organized social media strategy, and video helps you control your messaging.

• Video shapes perception better than any other media. 

• Every time your video plays you have a well-crafted, perfect pitch message -- no misspeaks or wrong information.

• Testimonials are powerful.  Testimonials on video are even MORE powerful.  People relate to seeing real human beings talking about real experiences.

• Quality counts - always has, always will.  Using video effectively is the reason Kennedy beat Nixon.  So get someone who knows how to make videos.  This is not a job for your brother-in-law or the receptionist’s son.

• Videos do not have to be expensive to be good.  If cost is an issue (and it usually is) there are ways to make a video simple, clean, and effective while keeping costs down.

• The tools to produce videos are readily available and there are some extremely cheap video options because of it.  Beware.  Think of it in terms of someone selling the same thing you do, but for a 10^th of what you charge.  What red flags would go up?  What compromises would they have to make to have such a low price?      

• Video builds image like no other media.  Trust your company image to someone with experience, and know how.

David and Kathryn Seay are video producers based in the Dallas area.
www.davidseayproductions.com