Video Shoot: Client Preparation

      

 

So your company is about to do a video and who do they put in charge of it?  YOU!

This is much easier than you might imagine, particularly if you choose a reputable video production company.  An experienced video producer will handle the majority of the project, including taking care of any problem areas.  They will also give you regular project updates. 

Here are a few things you will need to have ready to get started:

Project Overview:         Everyone involved will need to know what the video is for, when it needs to play, and any special concerns or objectives that need to be met.  It’s best to write this up and give it to your team members.  Be sure to all your points are addressed clearly so you can talk easily about it during conference calls and meetings. 

   

Content Outline:           The outline includes the main points of the video and is by far the most important thing you will need to do.  It will go to the scriptwriter who takes these broad topics and turns them into a compelling script.  Don’t be surprised if the video producer suggests cutting it down some - it’s very easy to try to accomplish too many goals with a single video, and the outline phase identifies this issue.

Graphics:                      Most companies have graphic standards - a set of “do’s and don’ts” having to do with using your logo and company images etc.  The production team will need this information so have it ready early on.

Legal:                            Your legal department might need to be involved in crafting any messaging your company sends out.  Give them a heads up beforehand so they can be aware of due dates and production schedules.

Fullfillment:                  Where do you want the finished product to go?  If you make DVDs, where will they be shipped? Do you have a fulfillment house? If it’s a web-based delivery, your web designer will need to know so they can create a video splash page.  They will also coordinate with the producer to get the proper type of video file.

David and Kathryn Seay are video producers based in the Dallas Fort Worth area

www.davidseayproductions.com

Remove Spam from your IPhone

So Long Spam.

This doesn’t have anything to do with video production, or brand marketing, but it’s incredibly useful information.

It’s my lot in life to receive about 200 junk e-mails per day.  On my home mac, I found a way that to handle them easily using a software called Spamseive  http://c-command.com/spamsieve/   This software doesn’t stop the amount of junk you get, but it separates the wheat from the chaff and automatically stores the spam it in its own separate folder. Easy peasy.

The Iphone however was a different story.  Spamsieve didn’t have a version for that so the spam just poured in. and I had to sift through all that crap.  Someone told me that Gmail had an incredibly good spam filtering algorithm.  So here is how I use gmail and iphone to eliminate spam:

1.     set up a g-mail account

2.     Forward the mail from your current e-mail account to your new gmail account

3.     On your Iphone, set up a new mailbox to check your new gmail account

That’s it!  You’re done!

David and Kathryn Seay are video producers in the Dallas Fort Worth area

www.davidseayproductions.com