A tradeshow floor is a noisy and chaotic place because everyone is trying to do all they can to attract people to their booth.
As video producers, we have produced countless videos for trade shows and have come up with 3 basic approaches that work best in this environment:
Attractor:
This video is designed to be a visual stunner with lots of cool motion graphics, footage, quick cuts, and high-impact company visuals. Its purpose is to get people’s attention and bring them into your booth to see what you have to offer
Perfect Pitch:
In this approach, a video plays in a continuous loop and serves as a background while you discuss what is on the screen. This way the presentation stays on course every time.
Message:
Since people tend to wander about in a trade show, it’s not uncommon for them to pass your booth multiple times during the show. This video plays short 20 second clips so that when people walk by they are exposed to multiple message
s about your company or product.
Here is a link where you can see examples of these three approaches: http://www.davidseayproductions.com/trade-show-videos.htm
David and Kathryn Seay are video producers in Dallas, Tx.
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