The single best way to sway prospects to your company, or to your way of thinking is this:
TESTIMONIAL me say it again, LOUDER:
TESTIMONIALS
We were in a meeting recently about producing a new product video. The option of having corporate executives make the presentation on camera was being debated. The point was finally made that anyone watching that video would expect a company spokesperson to talk about how great their product was - what else would they say?
If however, you interview a customer who has benefitted from using the product and they extol the virtues of it, then the viewer has a satisfied customer with whom they can identify. Now that’s powerful.
Never underestimate the power of the video testimonial. It’s the next best thing to word of mouth.
David and Kathryn Seay produce corporate and broadcast video projects. The live and work in the Dallas area.
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