Here are three ways our clients use video that consistently works.
1. CORPORATE IMAGE:
Video can show who you are better than any other medium, so use it to your advantage. If you want to be known as the low-price leader in your industry, create a video that touts your ability to deliver your products at consistently low prices. If you want to be known as an upscale provider, create an upscale video that shows your ability to deliver the absolute best, even though it’s at a higher price. Perception is reality, and it’s up to you to control your image.
2. SOCIAL MEDIA:
This has become vital in today’s world. People are finding out about goods and services via Facebook, Twitter, Linkedin and Angie’s List by searching with their smart phones. And it’s a proven fact that people stay on a site longer when there is a video to watch.
3. TRAINING:
You have a clear idea of what you want your employees to do, how you want them to act, and the way you want them to handle their jobs. Somehow you have to clearly communicate this to your work force. Videos, along with computer-based training courses, make sure the right information gets out to all of your employees. People tend to learn more by watching rather than reading, their retention rates are better, and your employees will master their jobs faster and more effectively.
Video works. Use it.
- Note: Unless you are an experienced video producer, DO NOT try to create your own video. You’ll most likely do more harm than good.
David and Kathryn Seay are video producers in the Dallas Fort Worth area
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